You don’t need flawless data to win with AI.
It is the most dangerous and nefarious “blocker” on the AI Transformation journey.
I understand why we all think it makes sense.
AI works better with context. No question. And pristine data offers better context.
But AI is also exceptional at using “dirty data”.
And bluntly, you’re likely to use AI as part of the build to get (and use) better data.
Will you have to mature the quality of your data along the journey? Yes you will. Is it necessary before you start? Absolutely not. And it is dangerous to think so.


