Do you have multiple scenarios worked out?
Worst, Best, Likely.
The three scenarios are important to get your head around.
And in a downturn, it is critical to double down on the problem you solve, for who. What is the value?
In a downturn what does that mean for your customers?
As a result, what is it likely to mean for your business?
No one can accurately predict what will happen, but you can forecast different scenarios, update them as new information emerges, and respond quickly to what you learn.
It is in the planning – with a robust pre-mortem – that much of the pain can be averted.
May 30, 2022