Why do we focus on purpose and a 10-year story?
Because it matters so much more than you can imagine…
It has the power to get you out of bed.
It clarifies what we’re building.
It allows us to align on what matters.
it allows us to sort more clearly.
It allows us to drive through the unpleasant mental barriers in our lives.
And it hits on the basic needs of being human.
Beyond the needs of food and security, marching toward a purpose allows us to experience hope and growth and community and progress.
A well-articulated purpose is both the dream and the glue of high-performing teams.
What’s your purpose?
April 15, 2021