Not Every Revenue Dollar is Equal

Not every revenue dollar is equal.

The further you get away from what you do best, the more complexity you introduce into delivery.

The more complexity you introduce, the greater the versatility you require on your team.

The greater the versatility of your people, the higher the salaries need to be.

The higher the salaries you need as a team, the more you need to ensure you’re charging the right amount.

The higher you charge in the market, the more likely it is that you will get beat out by competitors that have more focus.

Where will you play? How will you win?

Build your sales and delivery engine around these questions first.

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    November 5, 2022