It Takes 7 - 13 Repetitions To Notice

7-13 times.

That’s how many repetitions it takes to start to notice.

It’s why Ross Simmonds‘ mantra of “create once, distribute forever” is so important to hear clearly.

Communication requires repetition.

For your clients.

your future clients

your colleagues

your partners.

Communication requires repetition.

Don’t let that frustrate you. Let it motivate you.

It’s called knowledge fade or the Ebbinghaus Forgetting Curve. People aren’t careless or stupid. They are people. We can only retain so much information. And we can only put so much of it to use.

You may feel like you’re repeating yourself. Others are probably just starting to hear what you’re trying to communicate.

What messages do you need to repeat?

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  • DATE

    June 25, 2022