Impact does not happen without investment.

Revenue does not exist without cost.

Cost does not exist in a Vaccum.

They may well be separated on a financial statement (or a personal budget) but this is a dangerous and fictitious way of looking at the world.

If you do not see the world through Return on Investment you are, without a doubt, missing part of the story.

and as a result, you are likely to make a series of misguided assumptions and decisions.

By the way, this goes for everything in life.

We are the sum of our investments. Time, attention, energy, and money.

Are you making the right investments?

Are you getting the right return?

#investments #leadership #time #energy