We all do – But it takes more than a social media post.
We all live our lives on habit loops.
If we’re going to buy local, we’re going to have to disrupt those loops.
This seems easy but it is not.
What is local?
For me anyone who owns a business or a franchise and employs local labour and the profits of the business stay in the community.
So here’s an actionable challenge:
That means trying the local coffee shop or the local grocer or the local bookstore or the local toy store.
Yes it will take more time.
But isn’t this what the pandemic has taught us?
The numbers are clear. $73.00 of every $100.00 you spend local stays in the community. Whereas only $43.00 stays when you buy from non-local.
86% of businesses employ less than 20. They need our help most of all!
Where we spend our time is how we spend our life.
Where we spend our money is a statement on what we value.
#smallbusiness #makeitthrough #noeasychoices #spendlocal #grit #tenacity
June 29, 2020