Happy Quitter’s Day!
January 19th is the day, last year, that strava (the online fitness platform with more than 55m users) marked a significant fall off of fitness activity.
Desire is fluid.
Willpower runs out.
It’s not your fault, we are fed a series of half-truths.
True change requires a clear purpose, breaking and remaking habit loops, and an environment to support it all.
Do you understand the anatomy of a habit?
Do you understand the power of the environment?