For many business owners this will be a lonely and gut wrenching weekend.
There will be a lot of soul searching.
The families that you have grown close to; The ones that you know depend on your service or product offering to provide for their families will weigh heavily on your mind.
You will replay all of the memories you have shared.
Nearly 80% of people live paycheck to paycheck – you know some of your people are living that way.
You have to balance all that while you face, what for most, will be a sharp and long downturn.
I know we watched 75% of our revenue in the next four weeks cancel in the first 48 hours of this week. By week’s end we were able to slightly rebound but we’re still less than 50% of what we were.
If you’re like most businesses, cashflow will force your hand quickly.
And you will be forced to make those impossible decisions with nowhere near enough time or information.
The only way I can function is to work through a set of models and sort through what I can’t control, what I can influence, and what I can control.
We’ve put together a short guide to help you work through this impossible time.
March 27, 2020