Choice

“When you have to make a choice and don’t make it, that is in itself a choice.” – William James

There is a good reason it is so hard to choose.

We have to give up the freedom of choosing something else. We crave optionality.

It is also paralyzing.

You can’t lead a business (or lead a life) keeping all the options open. You’ll accomplish nothing.

You can’t choose everything for the exact same reason.

Someone who has chosen – even if they are wrong – will learn and adjust.

Your business and your life will be many times worse for not having chosen.

Our brains are not built for the degree of abundance available in today’s world. That means it’s even more important you choose.