It’s not sexy.
But it is the one thing every successful entrepreneur knows.
The most important metric is Gross Margin Dollars / Week.
The sum total of gross margin dollars. Not your projected gross margin per job or per service or per product.
To maximize gross margin per week, I need an incredible scheduling process.
That scheduling process connects gets the right people with the right skills on the right jobs creating value.
It doesn’t matter if your marketing firm, a cladding company, a legal firm, an accounting firm, a physio clinic, a sign shop, a consulting firm etc…
If you sell time.
Or put your time into selling a product.
This is what you must manage:
1. The Schedule this week.
2. The Forecast over the next 2-4-8 weeks.
It will tell you, with more accuracy than any accountant ever can, the profitability (and as a result the sustainability) of your company over the next two months.
It will tell you where you’re overcommitted.
It will tell you where you’re taking a risk with underskilled people on projects.
It will tell you what holes we need filled by sales.
At the end of the day almost every company is a logistics and training organization.
It is how we doubled the impact and return of a single legal pod with Sheila Cameron. and helped set her up for an exit.It‘s how we helped Nicola MacNaughton successfully exit. It’s how we helped John Swain, CPA, CA drive success in his accounting firm. It is how we helped Chris Johnston 2x the revenue and almost 5x the net profit in one of his previous roles.
And it all starts with proper planning. (Thanks for the brilliant image Quoted Visually)
The sooner you figure this out, the less painful the game is.
