The Importance of The Customer Mix

A diverse group of call center employees collaborating with headsets and computers.

Revenue: Up.
Hours worked: Up.
Profit: Flat.

Sound familiar?

You’re not working with the wrong NUMBER of customers.

You’re working with the WRONG customers.

The bottom 10-15% are bleeding margin.

The middle 50% are one conversation away from being your best clients.

But you don’t know which is which.

So you keep grinding. Serving everyone. Hoping it gets better.
It doesn’t.

Here’s what I’ve learned helping 600+ businesses over 13 years:

Before you can grow, you have to fix your customer mix.

Take one electrical contractor I worked with: He had a client paying him $40K/year.

I helped him ask one question: “Why don’t I get ALL your business?”

Turns out the client managed 27 buildings. Thought the contractor was too busy.

One conversation. $40K → $180K the next year.

Want to know how it works? I built a free 30-minute training that shows you how to:
→ Identify which customers are bleeding you dry
→ Move out the bottom 10% (profitably)
→ Turn the middle 50% into your ideal clients

No fluff. Just the frameworks.

Get it for FREE. Here’s the link to register: https://lnkd.in/eMsM74vp




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