AI FOR BUSINESS: TRANSFORMING PROCESSES, NOT JUST ADOPTING TOOLS
Keynote Topics
SUMMARY
Ready or not, AI is already reshaping the way we work. In this results-driven session, Matt Symes cuts through the noise and shows professionals how to start using AI right now. You’ll learn how to fractionally integrate it to save you time, sharpen decisions, and stay competitive in an era of constant change.
This practical session walks you through how to use AI across key business functions—Marketing, Sales, Operations, HR, and Leadership. Whether you’re AI-curious or AI-cautious, Matt brings everyone along with hands-on demos, real-world tools, and open Q&A after each section. This isn’t theory. It’s the same practical roadmap Matt has delivered to business leaders across Canada—with measurable results.
WHAT YOU’LL LEARN
Spot the biggest risks and opportunities AI presents in your industry
Identify 5 common tasks that AI can automate or improve—in minutes
Use a simple framework to integrate AI into your role, team, or organisation
Uncover 2–3 AI use cases tailored to your work that drive real results
Get confident with tools like ChatGPT and industry-specific AI platforms that are secure, accessible, and effective