Organizations die of indigestion, not starvation.
I’m working with a small CPG firm. They are contending with growth, the profitability of that growth, and how to fund that growth.
Sometimes there are opportunities to get better margins on your product but the investment required can’t be funded.
The right revenue is the first lever.
The right incremental improvements in margin is the next play.
Aligning with your funders and financers is critical.
Do you understand the business equation?
Have you played out the scenarios?
Have you found the path you believe in?
Do you have a way to monitor that path? Adjust that path? And Move?

