It’s just good business sense.
Let the American Tariff scare be your wake-up call to look at these 5 areas.
1. Your Customer Mix – Are you overindexed on one client? One Service? One geography?
2. Your Procurement Process – Where do your supplies come from? Do you have more than one supplier?
3. What’s your Marketing Message? Our is simple. This Tariff scare is the nudge required to look at your business fundamentals. With our coffee business it is all about letting everyone know where we’re from and where we buy our supplies. Get the message clear and loud.
4. Amp up the Sales Volume. Chaos drive paralysis. The only way through is to increase the volume so enough drops through to keep you going at the same volumes.
5. Overcommunicate with your team. What does this mean for us, for them, for our work over the next few weeks.
And you can amplify all this with AI.
I’ll get into that and more tomorrow on LinkedIN live with Erin Trafford at 12:30AST.
