I paid my worst customer $47K to fire me.
Not literally. But that’s what I was losing in opportunity cost serving them.
Every interaction was a negotiation. Every deadline was a fire drill. My team dreaded their calls.
I kept them because “revenue is revenue.”
Wrong.
When I finally let them go, I freed up 15% of my capacity and filled it with clients who actually valued us.
Profit jumped 40% that year.
Here’s what 13 years and 600+ transformations taught me:
Before you can grow, you have to fire your bottom 10%.
But most business owners can’t because they don’t know:
→ Which customers are actually costing them money
→ How to move them out profitably (and feel good about it)
→ How to replace them with ideal clients
Want to know how it works? I built a free 30-minute training that shows you how to:
→ Identify which customers are bleeding you dry
→ Move out the bottom 10% (profitably)
→ Turn the middle 50% into your ideal clients
No fluff. Just the frameworks.
Get it for FREE. Here’s the link to register: https://lnkd.in/eMsM74vp
