Context > Content

screenshot 2025 10 07 at 2.55.26 pm

Leading a sales team is pretty simple.

It comes down to three things:

1. Quantity
2. Quality
3. Competency

And all too often BS baffles Brains.

We get lost in the stories – ours and theirs.

The story doesn’t matter if we can’t see the whole picture.

Context > Content

Do you know the size of the funnel? The dollar value? The Cycle Time to conversion? The Touch Time to conversion? Your true conversion rate?

Bonus Points if you can see it by stage of the funnel.

***

Yes it is harder to sell in today’s environment.
Yes you need something worth selling.
Yes you need a higher quantity of opportunities
Yes you need the ability to move someone from cold to curious to a signature to a result.

Yes AI can help you with all of that.

All that is true.

And it all comes back to Math and Skills.

Do you know the math?
Do you have ways to make the skills better?Pick one area. Start there. Watch the leverage build.



WANT TO READ MORE?

Follow Matt on LinkedIn to stay up-to-date on his posts in real time and subscribe to his newsletter