Choose your Customers, Choose your Future.
Seth Godin wrote that in 2009. The lesson holds true today. And we use a variation of this inquiry with everyone of our Levership clients.
“Sell to angry cheapskates and your business will reflect that. On the other hand, when you find great customers, they will eagerly co-create with you. They will engage and invent and spread the word.”
I learned this when I was the $1000.00 Wedding Photogapher. We learned it again at Symplicity when we helped clients understand what funding mechanisms could help them access our services.
The best part about being small(ish) is that the choice truly is yours. And you can be working with and for the right client mix within 3-9 months.
What problem do you solve? For who? What’s the Value?
Where will you play? How Will you win?
If you’re a business leader, you are leading an organism contending with three major eco-systems – The world, your market, and the capabilities (people, process, and technology) – that are constantly changing.
Your job, first and foremost, is to decide how you will show up in that eco-system.
This breath of fresh air is the first step of a whole new journey.
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We have 3 slots left for Levership in the January Strategic Execution Cohort. I have four meetings in the next two weeks with high-potential converts. If you’d like to set up a meeting DM me.
There is very little more cathartic heading in the holidays, than knowing you have a plan for January.
