Brutal Truth: Most organizations I first talk to have no idea why they are winning in their market.
“Strategy is about making choices, trade-offs; it’s about deliberately choosing to be different.” — Michael Porter
As Frances Frei and Anne Morriss say “What are you terrible at in the service of great?”
They talk about a bank that offers the worst interest rate in service of being open later and servicing people in person.
Costco is terrible at variety, in the service of family-size portions at great prices.
Mike’s bike shop is terrible at low prices in the services of getting you on the right bike with the right equipment.
You can be anything, you can’t be everything. The clearer you are, the easier it is for customers to find you.
It is the first question we ask in our Levership program.
