And Alex Hormozi is dead on!

screenshot 2026 07 21 at 10.55.08 am

12 hours ago this launched on youtube. The first 7 minutes are basically what we’ve been trying to help business owners see for the past 3+ years.

1. Customer Value

2. Workflows create that value.

3. Make the business better for the customer constraint by constraint – Use AI to do that.

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Don’t play with AI.

Don’t use AI because you can.

Don’t use it because it is cool.


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